How to Build a Email Marketing List

How to Build a Email Marketing List that is RESPONSIVE and OPENS Your Emails

If you want to build a BIG list and you don’t care whether or not anyone on that list ever opens or reads your emails, then do what most marketers do:

Create a blind opt-in form that does NOT tell the new subscriber what they are receiving.

They will instantly mistrust you, give you their throw away email address, glance through your lead magnet, throw that away, and never read one of your emails again.

Hey, but at least you have a BIG list, right?

Or you can make BIG promises that sound like every other shyster market out there. You know the kind of promises I mean: “Here’s How I Bank $10K per week Using One Surprisingly Weird Trick.” Yeah. Right.

Again, they will give you their junk email address because they do not trust you. They will glance through the report (maybe) and then forget about it (certainty) and never open another email from you again.

But at least you got lots and lots of subscribers, right?

Question: If someone gives you a junk email address and never opens your emails, are they a subscriber? I don’t think so…

The key to building a RESPONSIVE email list is to build TRUST before you ever ask for the email address.

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How do you build trust?

There are several ways, but I’ll give you the two easiest ones right here:

1: Create a long form opt-in page. Instead of having a little box with something that says, “Get the greatest report ever written!” and a space for their email address, take some time to tell them what they are getting and what it’s going to do for them.

Talk about their problem, let them know you’ve got the solution, create a long list of super enticing bullets, and back the whole thing up with plenty of testimonials.

This works even better if you have a memorable brand that makes you stand apart from the crowd.

How to Build a Email Marketing List

2: Give dynamite content BEFORE asking for the opt-in. This one is even better, yet most marketers are downright terrified to try it.

Create several pages of your VERY BEST content. Make it conversational and interesting. Put plenty of PERSONALITY into it. In fact, your personality is going to count for more than the information you give. Make each page naturally flow into the next page, so they keep clicking from page to page as they read.

Everybody gives out good or great info. You’re going to give out great info and do it in a way that let’s your personality shine through.

Talk to the one person you are trying to reach. Be passionate and enthusiastic. State your opinions, have confidence, and tell it like it is.

Each page is full of great info and naturally leads into the next page. Finally, on the last page, you make an offer. That’s right, go ahead and sell them something. You’ve just spent several pages earning their trust, so why not?

If they don’t take the offer, ask if you can give them something for free in exchange for the email address.

For example, you offer them a package deal of 4 products for an awesome price. If they don’t take it, then offer them one of the 4 products for FREE, in exchange for their email address.

You have just spent several pages earning their trust, so which email address are they going to give you? Their REAL address, because they actually WANT to hear from you again!

These two methods are so simple, and yet marketers are afraid to test them out because they know they will get fewer subscribers.

But the QUALITY of the subscribers is infinitely better. You get REAL email addresses from people who actually WANT to hear from you.

Test it out for yourself. I think you’ll be astonished at the difference it makes in your bottom line.

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Brian Perisho

Hi there, I'm Brian and I appreciate you visiting my website. My goal and mission is to help others become successful as marketers online. To accomplish this I provide valuable content to assist in learning the skills to become a successful marketer. If you're willing to work at it and apply what you learn, we've got all the resources to help you create your own source of online income.

  • Terry Stone says:

    Awesome content as always! It is very veryimportant to build like and trust before you ever ask for any type of info!

  • Nuttanee says:

    Thank you for such an informative post. It have been trying to build my email list for years and I am still struggling with it. What kind of offer do you give them for free though? My niche is health and diet so the only thing that I can offer is the free guide to do such and such or the ebook which currently I do not have time to write. What do you think should be my offer?

    • Brian says:

      Nuttanee, if you are trying to get people to opt in to share how to become an Affiliate for health and diet then you need something that will solve their problem about marketing.  Like this… https://brianperisho.com/best

      If you are leading with a product in Health and Diet, you need something about your product or an Ebook like you discussed.

  • Bonnie says:

    This is some really great information! You’re right, you definitely need to create trust. Quality emails is what we should all be striving for. I don’t understand why people are just looking for quantity. I love your idea of offering something in exchange for the email address. Thanks for the tips!

    • Brian says:

      Bonnie, quantity makes us no income.  I would rather have a list of 100 responsive subscribers than a list of 1 million who never open up my emails. 

  • Kevin says:

    Great post on building trust within an email list. I actually got started with some email marketing recently and built a list of 2,000 subscribers, but they weren’t particularly responsive. What I found was that my lead magnet was a free badminton racket giveaway, and as such, when I started sending emails about my badminton posts, very few were interested. I think only 20% of people ever open up my emails on the list and at most 8% click-through. Your post has certainly enlightened me on what kinds of things I can change for next time especially regarding the lead magnet and some ideas as to how to build a more interactive email list in the future. What kinds of tools do you use to build your own email list?

    • Brian says:

      Kevin, great questions.  I use my Youtube http://BrianPerisho.com/tv and my blog for sure.  Successful funnels are imperative for success in building a responsive email list. I also currently have Aweber as my autoresponder.  But, I’m just moderately happy with it.  

      I also lead with a $7 Business Builder Challenge as my lead magnet.  I find when people see the value and invest in themselves they tend to stick around longer.

  • Vanessa says:

    These are definitely two great ideas anyone can use to build a proper email list to build trust. You are so right. It’s not just about asking for an email without offering a fair exchange. Very rarely do I opt in or sign up to receive emails because it has to be worth my while. I definitely don’t want spam of junk mail coming into my folder. Creating a memorable brand is definitely what’s important and that can only happen via building trust. It seems that even in email marketing, content is king.

  • Jeff Marshall says:

    I like your way of thinking, Brian!

    As if people are going to give you their email with just displaying a little box on your website as you said. The 2 methods of getting people to subscribe you have put out there has me intrigued and you are right when it comes to people giving out there JUNK Email Addresses.

    What do you think of the full page popups where you offer a ‘Free Product’ and describe the benefits they can get by joining the email list?

    Just thinking out loud here but would be very interested in what you thought.

    Thanks, Jeff.

    • Brian says:

      I like the full page popups… I personally have not used one yet.  Nor have I heard of any detailed stats on what kind of optin people get from them. 

      But, I’m looking into putting one on my blog very soon!

  • fyre says:

    It’s always refreshing to hear someone say it’s not always what you say but, how you say it and, how it makes your audience feel about you and, not just your message.  

    I also really like what you said about speaking to the “problem” and offering a solution!  That scenario has been playing in my mind recently while doing research for some contract work.  I was a bit in awe of some of the articles I read that spoke about a lot of problems in business, social issues, and even political issues yet, little to no solutions were being presented!

    You are spot-on in this article.  If you want a productive email list these are the solid steps to achieve this goal!

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